Why is Premium Denim So Pricey? 4 Things You Need to Know!


I remember the time I purchased my first pair of premium denim. If I had to use one word to describe the way they feel compared to my regular old jeans, it would be butter.

The brand was Adriano Goldschmied (AG) and the two major qualities that stood out to me, and still do, were: 1. The way they stretched easily over my legs, allowing me to bend and walk with ease—like butter—yet staying tight enough to give me shape and 2. That I didn’t have to take them to the tailor to be hemmed since I’m petite. AG is a great brand for petites, but at the same time, the different styles AG offers flatter all kinds of body types. The Sisterhood of the Traveling Pants definitely wore premium denim!

Investing in a pair of premium denim will completely raise your standards for what you may consider to be a great pair of jeans. I mean, jeans are some of the most worn articles of clothing in most people’s closets, so why not own a pair of premium denim that really stands out for those extra special occasions?

I work part time at a clothing store, and the number one reason women avoid premium denim is the steep price point. Allow me to address the infamous question (and hopefully extinguish the stigma), “Why does premium denim cost so much? Is it just because it’s a brand name?” The answer is no! There’s so much more behind why premium denim costs so much.

During my denim training at the clothing store where I work, I learned four important facts about premium denim that contribute to its unsurpassable quality:

1. High Quality.
Premium denim is made strictly out of high quality fabric imported from overseas countries such as Italy, India, and Turkey. Some premium denim brands, such as 7 For All Mankind, Paige Denim, and Joe’s Jeans, go on to assemble their jeans in the US. Los Angeles is the “global capital” of premium denim, according to The Wall Street Journal, which can be a plus because one doesn’t have to worry about potential unethical labor conditions overseas. The high quality fabric in premium denim is also meant to last for years and years. I own several pairs and I can attest to this!

2. Handcrafted.
The time and effort it takes to assemble premium denim is much longer and greater than normal manufactured jeans. Each pair of premium denim jeans is hand stitched and uniquely washed. Premium denim jeans encounter the hands of up to 50 artisans. Every pair of premium denim is completely different from one another because of this intricate process.

3. Perfect Fit.
The fit of premium denim is unmatched. It is meant to shape and lift the behind, slim the legs, and overall, to flatter every woman’s figure. Its handcrafted quality gives premium denim that butter-like feel and when it is worn, it has stretch that allows effortless movement.

4. Endless Options.
Premium denim is available in an abundance of options in regards to fit, length, color, distressing, and wash. Some are more expensive, some are less, depending on the amount of time, fabric, and effort it takes to craft each style.

If I had to use one word to describe the way they feel compared to my regular old jeans, it would be butter.

If you’re at a loss for where to start shopping for your own special pair of premium denim, I encourage you to visit an EverEve near you. EverEve specializes in teaching its customers the ins and outs of premium denim and finding the perfect fit for every customer’s body type. EverEve also carries a brand called Kut from the Kloth that is still a higher quality denim than normal jeans, but are more affordable if you’re not quite ready to indulge in a pair of premium denim.

If there is no EverEve near you, visit your local Anthropologie, whose sales associates utilize similar styling practices as EverEve and carries almost the same premium denim brands, except for Kut from the Kloth. However, Anthropologie carries the brand called Pilcro and the Letterpress, which is equivalent to Kut from the Kloth in regards to price point.

Another suggestion for buying more affordable denim without sacrificing quality is to visit your local Nordstrom Rack, where you can find the same full-priced, premium denim brands at a discount.

Thanks for indulging in my love of denim with me, and best of luck on finding your own new pair of premium denim!

For more fashion tips, check out How to Wear White Jeans All Year-Round, How to Pick the Perfect Shade of Red for Every Skin Toneand Herringbone Tights, Why You Need a Pair

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