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The Color of Beauty: Rihanna’s New Makeup Line Fenty

Recently, I was in the Target aisle and I spotted makeup on sale. I eagerly picked one product up, recognizing the brand and seeing that the price was right for me. After a closer glance though, I reluctantly put the eye shadow packet back. Why? Because these particular eye shadow shades were not made for my chocolate skin. If I were seriously shopping for makeup, I knew another aisle held products better matched for my exact skin shade.

Instagram photo by: Jasmill Melisa @endlessbeauty.xo

As I often do when shopping for makeup, I thought of my daughters (aka my makeup consultants). When I was my youngest daughter’s age, Fashion Fair was the one cosmetic company with a plethora of shades for chocolate skin. Thankfully, times have changed. My girls are enthusiastic about celebrity Rihanna’s new makeup line Fenty Beauty. When it launched September 2018 with 40 foundation shades, the darkest shades sold out first. Generating 72 million in media value alone the month after its debut, Fenty Beauty demonstrated that women of all shades want makeup that enhances their beauty.

“Fenty Beauty was created for every:
For women of all shades, personalities,
attitudes, cultures, and races.
I wanted everyone to feel included.
That’s the real reason I made this line.”
Rihanna

It was Rihanna’s stated intent for her new makeup line that resonated with women worldwide. The website prominently features diverse skin tones, eyes, lips, and hair, reinforcing the vision of the company.

Rihanna’s Fenty Beauty demonstrates that women of all shades want makeup that enhances their beauty.

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But Rihanna didn’t stop with just creating a makeup line for beauty in every shade; she also started a foundation, named for her grandparents. The Clara Lionel Foundation was established as a part of her new venture to improve the opportunities of children worldwide. Their stated purpose is this:

  • We are not just another foundation; we are teachers and students, advocates and allies, working to improve the quality of life for communities across the globe.
  • We tackle issues through local innovative education projects and connection with global partners, advocacy groups, decision makers, and philanthropists.
  • We believe in the right to education as a weapon against injustice and inequality, and the right to health as a necessity for happiness and productivity.
  • Right now, 263 million young people are not in school globally. All kids deserve equal access to education.
  • Together we can make real change in education for children all over the world.

With specific beauty product purchases, not only are you buying something that makes you feel beautiful, but you are also participating in a more significant cause. Making life better for those you don’t even know.

To find out more about Rihanna’s beauty line and the Clara Lionel Foundation, go to Fenty Beauty by Rihanna, a company that does embrace the color of beauty.


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Dorena Williamson is a preacher's kid, pastor's wife, mom to four, and veteran of cross-cultural ministry. She has written a series of children's books, co-leads Nashville's Be the Bridge group, and is a stylist at Evereve.

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