What Is the Key to Exceptional Customer Service?
Throughout my career, I’ve noticed that some of the best companies, both large and small, put a premium on providing exceptional customer service. I’ve also noticed that exactly how to achieve it often tends to be elusive. It is this same question that companies, consultants, and marketing gurus all over the world have attempted to answer many times. As a result, there is now an abundance of strategies, formulas, programs, and methodologies designed to help organizations find that sweet spot. The problem, at least in my mind, is that most of the strategies focus on modifying behavior in some form or another. Certainly, that does work with the right motivation, but it often does not last, and a new concept needs to […]
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